City of Chicago website contained multiple navigation menus.
Navigation menus contained sub-navigation menus.
- Do you have a car?
- (If yes) Where do you park your car?
- (If applicable) Please describe the experience of parking on the street.
- Have you had to get a parking permit? How did you go about that?
- Have you had to renew a parking permit? How did you go about that?
Interviews revealed the acute frustrations of Chicago residents with city parking regulations,
lack of transparency in city government and difficulty navigating the current website.
- Chicago drivers receive frequent parking violations.
- Parking rules are ambiguous, inconsistent, and difficult to find.
- Street cleaning rules are frustrating, confusing, and difficult to understand.
- Lack of transparency in parking rules creates mistrust in a government often viewed as being corrupt.
- The city website is difficult to navigate and use on a mobile device
- Chicago residents don’t mind paying for parking fines if they know they were in the wrong.
We discovered that there was an opportunity to develop a more comprehensive
street parking information service than those currently available.
Increase in Chicago towings on the start date of winter parking regulations verifies public unawareness of regulation changes.
A resident who has just parked on the street near her home.
Naomi needs to know how long she has until she has to move her car to another spot to avoid getting a ticket.
A suburbanite looking to park to attend a college hockey game at Wrigley Field.
Matteo needs to know where he can legally park within walking distance to Wrigley to avoid getting a ticket.
- A map showing streets where they can and cannot park.
- Ability to enter their parking duration.
- Parking schedules for a specific spot.
- Personal profile containing permits, parking history, etc.
- Users did not understand the number of hours that represented the parking duration.
- Some users liked the 7 day schedule while other thought it was too much information, they were seeking a 1 day schedule instead.
- Users liked the ability to favorite a parking spot in case they wanted to find it in the future.
- Users did not understand what was meant by “restrictions found” and some did not click to reveal the restrictions.
- Personal profile to allow repeat users to save personal details to receive more accurate and personalized information.
- Saved favorite parking spots so users can quickly find areas they parked in before.
- News and alerts from the City of Chicago to allow residents to keep up to date with regulation changes in their area to avoid getting a parking ticket.
- External links to the city website including links to pages on where to get a parking permit and pay for parking tickets so users have easy access to this information to avoid getting tickets or paying additional fines.
- Ability to navigate to saved locations through an external app such as Google Maps or Waze so users can navigate to their legal parking spots directly from the site.
- Notifications related to the user’s parking spot including changes in parking rules such as street cleaning or winter regulations so that users do not forget to move their car before these changes take effect.
Confusing street parking sign in Chicago.
I learned how to formulate interview questions to successfully scope a project and continue to use these techniques in subsequent work. By establishing the opportunity and value of our design solution for the City of Chicago, we completed this project with confidence that it could be successfully implemented in the real world.